Do Your Customers Thank You with their Payments?

I've always felt that a payment from a customer or client should be presented like a 'thank you' note.  It should be accompanied with jubilation, relief, happiness, excitement, etc.  If you have to ask, beg, or waterboard a payment out of your customer, then I'd say you didn't WOW them with your product, service, or price.

Most often, customers are paying us for their experience when doing business with us.  So, take a look at the experience you have designed for your customer.  At each step of the relationship, you shoud be creating a situation where the customer is simply being floored by your product, your service, and your price.  Then, they will hand over their hard-earned money with pleasure -- and even thankfully.